Your brain uses different parts and different amounts of energy to process words versus syllables. Processing a phrase as simply words takes more energy, so when you repeat a word or phrase over and over your brain gets tired and begins to process it as syllables, which has rhythm and musicality!
Then it’s much like when you have a song stuck in your head.
Edit: here’s an example here: http://philomel.com/asa156th/mp3/Sound_Demo_1.mp3
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