To drum up the fake drama so that the audience buys in to how much these two combatants “hate” each other.
Fake drama is great for selling ppv, As demonstrated by Dana White, Don King and their ilk.
PT Barnum had nothing on the fake drama these clowns sell the public.
Source: I was an Olympic trials boxing contender. Our weigh ins never featured a stare down for the cameras. We went out and boxed for sport not PPV buys
*edit too many punches to the head so spelling…
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