Why does common advice stipulate that you must consume pure water for hydration? Won’t things with any amount of water in them hydrate you, proportional to the water content?
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It’s about marketing. They could market based on flavor and ingredients, but would lose to marketing of cartoon characters with wings and ads of skin at the beach.
People are dumb, and effective marketing that relies on that fact can get a lot of profit.
There are two aisles at my grocery store that could reasonably be labeled “sugar water”, one with and one without alcohol. Companies make fortunes from them.
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