As discussed in several comments in this thread, this is due to ionization of the molecules (in particular, nitrogen) in the air whose emission spectra have peaks in the blue or violet.
In other gases, ionization leads to different colored emission – this video shows this perfectly using a Tesla coil.
[Gases near a Tesla Coil](https://www.reddit.com/r/blackmagicfuckery/comments/b0ozcn/gases_near_a_tesla_coil/?utm_source=share&utm_medium=ios_app&utm_name=iossmf)
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