because marketing.
facial skin doesn’t need anything approaching the ‘special care’ many people expend on it.
also, a lot of skincare stuff is not really so much abt objectively treating the skin so much as just doing something relaxing/pampering feeling. in that respect it can have real– psychological– benefits.
but if all those masques and serums and peels and exfoliators &c &c &c don’t float your boat, then just wash your face and use sunscreen.
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