I would expect it to involve personal & individual needs, habits, and preferences – which very likely includes age differences (ie: a teen almost certainly has different needs than a 30-something), and differences between feminine & masculine identity.
Personally, as a mid 30’s male, I don’t really need to do much more than lather up & rinse off. Most of my male colleagues, coworkers, and friends don’t seem to do much more either – aside from medical eczema kind of creams, or the one or two guys that go an extra step (but that ends up being mostly to prevent adult pimples more than anything else).
Meanwhile I’ve observed a sister of mine carry around 1-2 bottles of face stuff in her purse, along with at least one general-purpose lotion, and another 3-4 bottles of product at her home bathroom. At least one of them is for reducing wrinkles, and another for reducing a blemish on her forehead; the others are basically for hygiene rather than beauty.
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