Because fast food restaurants buy ingredients in such enormous quantities (often at a contracted price) that cost increases are negligible.
So you buy apples for $10 a dozen. McDonalds buys them at $1 a dozen, because they buy a gazillion dozens.
If the price of apples goes up 10%, you now have to pay $11. But McDonalds has already agreed on a $1 per dozen price, so their prices don’t change.
And when the contract comes up for renegotiation, that 10% price increase means apples are now $1.10 per dozen, which means the margins don’t change too much if they keep prices the same.
The moral of this story? Buy in bulk, and buy in advance.
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