The lungs are evolved to be good at sensing two things: Co2, and a lack of Co2. Fresh air feels more fresh because it has a bigger lack of Co2 compared to your average indoor building.
The brain is also capable of connecting “cold” to fresh. Hence why, for instance, cold water generally tastes more fresh than warm water. When the air is too hot, it can feel suffocating, even if you’re outdoors. In the northern hemisphere, for the most part, ‘outside’ is going to have a higher combination of ‘lack of Co2’ and ‘colder than inside’ to trigger a ‘this is fresh air’ feeling in your brain
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