To most animals, humans are strange, scary, and taste bad. Unless the bear is pretty hungry, it probably doesn’t want to eat a human.
Most bear attacks are defensive – instigated by the bear’s sense that the human is a threat to it or its children. Playing dead, even if the bear knows you’re still alive, reduces the bear’s threat perception.
If the human is not a threat and the bear is not hungry enough to eat something gross and weird, the bear no longer has a reason to expend energy.
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