Scratching feels good because your body perceives an itch. We used to think itches were basically the same as pain, but it turns out itches are [their own type of feeling](https://www.sciencealert.com/some-disorders-make-you-itch-uncontrollably-so-much-so-that-one-woman-scratched-through-to-her-brain), unique the skin. When you scratch, you replace the itch with a mild pain. This stops the itch signal temporarily, and releases serotonin which provides temporary relief.
There’s an obvious benefit to this when some removable thing is causing the irritation (like a parasite), but if you’ve got persistent itching you may want to consult a doctor.
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