Because the companies selling the books (digital or otherwise) want to make as much money as possible. They have probably determined that lowering prices on digital books wouldn’t help them sell more copies, or at least not enough more to increase profits.
People who buy digital books are probably doing it because they can’t wait to get the book or don’t want to carry it with them, and if they see these as benefits instead of no physical copy being a bad thing, they would be willing to pay the same amount for a digital copy.
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