With all the news about PS5 and graphics cards being so hard to get due to low supply and scalpers. What stops Sony, Nvidia, etc. from jacking up their prices? PS5 has been out for over 6 months. In economics terms I would think it is now the long run, so prices shouldn’t be fixed. The companies might as well get in on the action and cut out the scalpers. What gives?
In: Economics
They are. Third party board manufacturers are definitely charging more over the FE cards MSRP than they usually do because they know people will pay more. It was definitely apparent with the third party AMD cards, which came out after Nvidias cards sold out immediately. They saw what happened, and decided they’d be better off just introducing their cards for a higher price in the first place. And Nvidia releasing the 3080ti for $1200 is definitely a response to seeing the current market.
But generally introducing new products with higher prices is different than raising prices after the fact. It might not feel like it, but this is still a relatively short term issue. Businesses don’t want to sabotage their reputations by blatantly taking advantage of the situation by raising prices. Having customer loyalty is important even if people don’t realize it. It’s not worth throwing that away for a little extra cash now.
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