Why does the market not respond to scalpers?

602 views

With all the news about PS5 and graphics cards being so hard to get due to low supply and scalpers. What stops Sony, Nvidia, etc. from jacking up their prices? PS5 has been out for over 6 months. In economics terms I would think it is now the long run, so prices shouldn’t be fixed. The companies might as well get in on the action and cut out the scalpers. What gives?

In: Economics

6 Answers

Anonymous 0 Comments

Because increasing MSRP will not cut out the scalpers, it’ll only make the scalped prices higher, leading to the same issue

Regardless of how scalping has increased the prices, the cryptoboom and desperate buyers have been feeding the scalpers anyway

Scalping is a long run game. The GPU (and other chip) shortage has been going on for barely 8 months. Many scalpers have deep enough pockets to sit on things for longer than that, let alone when the scalping prices keep rising and people are desperate enough to pay 3-4x the MSRP because of need or impatience

You are viewing 1 out of 6 answers, click here to view all answers.