With all the news about PS5 and graphics cards being so hard to get due to low supply and scalpers. What stops Sony, Nvidia, etc. from jacking up their prices? PS5 has been out for over 6 months. In economics terms I would think it is now the long run, so prices shouldn’t be fixed. The companies might as well get in on the action and cut out the scalpers. What gives?
In: Economics
Because that is how you burn customers who aren’t scalpers. A repeat customer who spends some but does it every system generation is more valuable than the one time buyer of a PS5.
The answer to scalpers is an increase in supply. Also you have to take into account that Sony doesn’t care if a scalper buys 200 ps5s. Because then they just sold 200 ps5s. Increase the price to combat scalpers and then nobody will buy them because this will cause scalpers to price hike, or nobody to buy an over priced system. which just starts a never ending cycle which ends with your customers moving to another brand.
The problem isn’t scalpers, it’s artificial scarcity.
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