Why does the market not respond to scalpers?

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With all the news about PS5 and graphics cards being so hard to get due to low supply and scalpers. What stops Sony, Nvidia, etc. from jacking up their prices? PS5 has been out for over 6 months. In economics terms I would think it is now the long run, so prices shouldn’t be fixed. The companies might as well get in on the action and cut out the scalpers. What gives?

In: Economics

6 Answers

Anonymous 0 Comments

These companies don’t want to be seen as profiteering on the supply shortage. It’s a public relations problem, because they want their product to be seen as a commodity product rather than a “limited edition collectable”. It’s very hard to convince game developers to write for a product that has an intentionally limited customer base.

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