Why don’t wholesales sell directly to the costumers?

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Hello!
Please explain me this because I can not figure out!

As I see producers sell their stuff to wholesales. Wholesales gather a bunch of different things and then sell it to retailers who communicate with the costumers and sell it to them.

For example a wholesale of stationery gathers pencils, papers, toners etc. Then they sell these in smaller amounts to retailers who after that deliver directly to the offices (to the costumers).

Why don’t wholesale just sell and deliver right away to the costumers and gain the extra money the retailers basically live on?

In: Economics

12 Answers

Anonymous 0 Comments

Is NIKE an example of a company that does both? They manufacture sneakers and sell to retailers across the globe, but they also have “flagship” stores in places like Manhattan and Las Vegas and such.

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