There is a saying, I forget who it is attributed to: “If its free, *you* are the product of value.” Google/facebook/GenericSocialMedia sells the privilege of catching your attention to advertisers. Because your content provides insight into who you are and what your consumer profile may be, they consider it more targeted and thus likely to be more effective. While you may not notice advertising directly on those sites, the presence of cookies associated with your social media accounts can follow you around the Internet.
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