Like once I’m done paying for my stuff on my way out I can see something I would buy and go back in to pay for it? Sounds stupid. What I’m I missing about this marketing strategy?
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It’s called a display. they do it for a couple of reasons one to showcase the item that is on sale. It also serves as space to store sale items because back rooms are limited on size. Another is every square foot of space needs to be merchandised. That’s how the make money, empty space = opportunity lost. Also as an attention getter ie you might see a lot of 12pk sodas stacked into a crazy design or beer set up to look like ship.
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