Like once I’m done paying for my stuff on my way out I can see something I would buy and go back in to pay for it? Sounds stupid. What I’m I missing about this marketing strategy?
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I have worked on the corporate side of the grocery industry.
Multiple reason.
1) They have something called a loss leader. Basically they will discount something greately so that you get into the store and buy other things. They maybe selling discounted items at a loss. Eg- Beer during a game.
2) To get rid of inventory. When they have something that they need to get rid of for reasons like, new batch coming up or new release of the product coming up or they no longer want to keep that product to make space for some other product. Eg. Hand sanitizers, beauty products. Etc.
3) To move inventory in bulk. The only place in a grocery store that absolutely everyone notices is the cashier area. This makes everyone notice the product.
4) Psychological effect. When people see something on sale, they automatically think about buying it even though they may not need it. They would use it just because they bought it.
5) Convenience for bulky items. Stores would rather keep bulky items like fire wood where they dont take up a lot of space and the workers dont have to haul it inside the store.
You dont want fire hazards inside the store.
People get carts from outside the store and on their way they see carton of water or firewood, now they can put it in the cart and enter the store.
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