Why grocery store display items for sale after the cashier area by the exit?

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Like once I’m done paying for my stuff on my way out I can see something I would buy and go back in to pay for it? Sounds stupid. What I’m I missing about this marketing strategy?

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Anonymous 0 Comments

In addition to the reasons people listed in some of the top comments, seeing something you want on the way out after you have paid could be a way to entice you to come back and shop again to get that thing you saw.

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