Why grocery store display items for sale after the cashier area by the exit?

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Like once I’m done paying for my stuff on my way out I can see something I would buy and go back in to pay for it? Sounds stupid. What I’m I missing about this marketing strategy?

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Anonymous 0 Comments

1. The store doesn’t make any money leaving that area unmerchandised

2. It’s extra holding power (often bulkier items stored there) to alleviate both their shelf and backroom.

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