Like once I’m done paying for my stuff on my way out I can see something I would buy and go back in to pay for it? Sounds stupid. What I’m I missing about this marketing strategy?
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When I worked in retail, this was a specific promotional unit called FoSDU (Front of Store Display Unit) and is designed to tempt you to buy heavier things that you might not need (such as washing powder on offer to “stock up”).
In other words, it’s to try and make you go back around the shop after you’ve paid, so you’ll spend more money.
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