Why grocery store display items for sale after the cashier area by the exit?

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Like once I’m done paying for my stuff on my way out I can see something I would buy and go back in to pay for it? Sounds stupid. What I’m I missing about this marketing strategy?

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Anonymous 0 Comments

So that you’ll remember to grab some next visit, the last thing you see at a location is often what “sticks”. Subliminal product placement more than expecting you to buy it “right now”.

Primes you to return again which allows more chances for impulse buys. Triggers that “forgot something” system.

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