Most of the other answers have hit your chemical side of the question well, so I’ll just point out that our brains are horrible at *not thinking* about something. If you’re trying to quit smoking, you need to consciously think about not smoking so that you don’t light one up out of habit. But thinking about not having one is the just going to cause you to think about cigarettes more. You can’t really do a good job of willing yourself to just *not think* about cigarettes.
Try to not think about a pink elephant for example. I can just about guarantee that even though I told you not to think about it, you thought about a pink elephant. Even now when trying not to think about it knowing I’ve pointed this out, it will become harder and harder not to think about a pink elephant.
Same thin happens when you try to not think about smoking, drinking, or whatever else you’re addicted to.
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