Your brain is wired to like things that help you survive, to chose them, for survival. Substances make your brain think they are needed for survival. Now your brain thinks it needs them to not die, that is very powerful neurologically and evolutionarily speaking. You need to find a way to teach your brain that substances are actually a cause for alarm, not survival. That is way “hitting bottom” can lead addicts to no longer crave a substance, the brain begins to associate them with pain as opposed to comfort and safety.
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