I know so many people to go to a chiropractor on a weekly basis and either pay out of pocket or have benefits cover it BUT I seen articles or posts pop up that refer to it as junk junk medicine and on the same level as a holistic practitioner???
In: Biology
Others have covered the reasons why in this thread, but I think an underrated reason is the term ‘chiropractor’ itself.
Not only does it sound suitably scientific, but it also sounds really great coming off the tongue, with all those hard consonants.
This sounds like a small thing, but this is a profession entirely based on clever marketing and lobbying. Details matter, and so the fact the potential patients can associate the word hard, intelligent science, even though it’s anything but, makes a difference.
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