Why is every new movie considered to be the #1 movie in america?
In: 32
Studios used to time their movies as to not compete against similar movies.
Before social media, studios would pump and dump a terrible but expensive movie. They would spend wildly to convince people it’s good and accept that the drop off between weekends would be huge.
Additionally studios would claim their movie is the #1 comedy in America. Or some other hair splitting claim.
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