Why is every new movie considered to be the #1 movie in america?
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People are assuming that it’s marketing nonsense, but in this (rare) case, the marketers could very well be communicating with complete honesty.
The reason is that the studios avoid each other’s flagship releases, so it’s rare that there’s any real drama over which movie will be #1 on a given weekend. So up to 52 different movies per year can safely prepare their marketing materials under the assumption that “we’re number 1!!!!!”
Meanwhile, a studio will simply emphasize other selling points if they are aiming a movie at a niche market, or dumping a known turd on an unsuspecting public.
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