Why is every new movie considered to be the #1 movie in america?
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They can only be number one if Smitty WerbenJagerManJensen was involved in the production. He was #1.
The studios intentionally schedule releases so that no movie has direct competition for a week or two. It is the same way every car has a ‘best in class ‘ JD Power award. They make new class for every model.
Studios used to time their movies as to not compete against similar movies.
Before social media, studios would pump and dump a terrible but expensive movie. They would spend wildly to convince people it’s good and accept that the drop off between weekends would be huge.
Additionally studios would claim their movie is the #1 comedy in America. Or some other hair splitting claim.
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