Why is it hard for us to recall the colours of Google’s logo when we encounter it almost on a daily basis?

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Edit: The colours in order.

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3 Answers

Anonymous 0 Comments

I at least (can’t speak for anyone else) don’t really pay attention to the google logo much and it isn’t a relevant or important feature that actually matters to me.

However, I would love to see an experiment where the Google colors/font are switched and see if people notice in order to see if my theory is correct if people actually spend time looking at the Google logo.

Anonymous 0 Comments

there is a theory that word processing happens faster than colour processing, so seeing the logo your brain will firstly register the word “google”. Since that’s mostly all the information you need, you may not pay attention to the other parts (colours, spacing, font)

Anonymous 0 Comments

Mainly because the exact ordering of the colours is irrelevant, and the human brain is really good at ignoring irrelevant data.

Your brain kind of stops processing when it notices it’s about the same page, roughly the same text, roughly the same font. If they made minute changes to that, you probably wouldn’t even notice.

If google made a big change (an animation, or an elephant in the logo or whatever), you would notice it, as it isn’t roughly the same image as it was before.

Your occupation does play a part in this, though. If you are a graphic designer, you’re more trained to focus on these things, and if you’re a linguist, you’d instantly see any typos in any text, where a “normal/common” person does not.