Why is it hard for us to recall the colours of Google’s logo when we encounter it almost on a daily basis?

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Edit: The colours in order.

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3 Answers

Anonymous 0 Comments

Mainly because the exact ordering of the colours is irrelevant, and the human brain is really good at ignoring irrelevant data.

Your brain kind of stops processing when it notices it’s about the same page, roughly the same text, roughly the same font. If they made minute changes to that, you probably wouldn’t even notice.

If google made a big change (an animation, or an elephant in the logo or whatever), you would notice it, as it isn’t roughly the same image as it was before.

Your occupation does play a part in this, though. If you are a graphic designer, you’re more trained to focus on these things, and if you’re a linguist, you’d instantly see any typos in any text, where a “normal/common” person does not.

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