A lot of people have made really good points about the brain being closest to the sensory organs, and that’s very true, but it’s also worth mentioning that the vast, vast majority of vertebrates are fairly closely genetically related, and working from the same rough blueprint. Head with all the sensory organs, thinking parts, and eating parts at one end, waste disposal at the other, and some number of appendages for mobility. It’s a working blueprint for creatures with hard internal skeletons, so there hasn’t been a lot of evolutionary push to shuffle the important parts around.
Animals evolved from common ancestors that had brains there. Since the brain has lots of extra protection and other evolutionary adaptations around it (like short connections to eyes, ears, mouth, etc), it’s hard to move. So it generally stayed where it was in our very distant (200+ million years ago) ancestors.
What does (almost) every animal have? A butt and a mouth. They’re even the first things you grow as a little blastula. So if you’re going to put sensory organs (ears, eyes, nose, etc.) on that animal then it makes sense to put those near the mouth because you want to sense the things you’re eating.
and as others have explained, it makes sense to have what’s processing those senses be as close to them as possible.
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