Why is most cereal inside a plastic bag inside a cardboard box, when it doesn’t seemingly need the cardboard box?
In: 4464
A few reasons come to mind.
Tradition: it’s the way it’s always been done. It’s what everyone else does. Why rock the boat?
Risk/Cost: Any change would be a risk. Would the money saved in packaging be offset by losses from people not liking change? How much would it cost to retool their factories to print on the plastic bags? Do they need to be different plastic bags or can we use the same ones? Can we pack the same amount on a truck?
Stigma: Currently the cheaper cereals come in bags. Puffed rice, puffed millet. Store brand stuff. We don’t want our brand associated with that stuff.
Aesthetic: We can print nice big, flat, advertising on the box. It’s easy to read and stands out on a shelf. Bags are just piled up in a bin. So the other guy’s cereal is being displayed prominently while mine is stacked up on its side.
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