Red is everywhere – celebrities walk the red carpet, politicians wear red ties, and lots of sports teams wear it. There have even been studies showing that the same person is perceived as being more attractive when wearing red.
The question is, why? What’s the biological explanation for this?
In: Biology
Red, specifically carmine red was the most expensive color to make for a large period of time exceeding even the cost of tyrian purple.
Red became associated with the rich and powerful as only the ultra wealthy could afford it. As synthetic dyes became commonplace people wanted to imitate the fashion styles of the Ultra wealthy, one of the ways they did that was to imitate the colors.
Red is also a color that appears rarely in nature. This gives it a more unique look that stands out much better most other colors.
Depending on the culture what exact color is associated with the ultra wealthy varies. Red and purple are the most common in western society, but in Chinese culture historically the color of royalty was yellow. Which is why you will find in Chinese culture yellow to be more common than others.
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