Why is red the “color of power”?

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Red is everywhere – celebrities walk the red carpet, politicians wear red ties, and lots of sports teams wear it. There have even been studies showing that the same person is perceived as being more attractive when wearing red.

The question is, why? What’s the biological explanation for this?

In: Biology

8 Answers

Anonymous 0 Comments

It’s important to note that it’s not universal. It varies by culture. You just happen to live in a culture that likes red.

It used to be purple, because that color was expensive to make and it was a way to show off wealth, but now it’s cheap enough that nobody cares.

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