Red is everywhere – celebrities walk the red carpet, politicians wear red ties, and lots of sports teams wear it. There have even been studies showing that the same person is perceived as being more attractive when wearing red.
The question is, why? What’s the biological explanation for this?
In: Biology
One evolutionary psych theory (as dubious as that field is) is that it’s the color of both blood and lots of types of ripe fruit. When you see red, it usually means either you’re injured or that there’s food available, which means a. your mind is more perceptive of the color red, so it gets noticed more easily, and b. you become more alert and energetic to be able to escape danger or drive you to get the food, hence why it’s generally associated with sex, anger, hunger, etc., anything that has to do with immediate action or desire to do something.
The color green is the opposite: since in nature it’s almost ubiquitous, it doesn’t signal danger, it just gives off a general “relax” signal, so you’re more compelled to just stay put.
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