https://www.ncta.com/whats-new/why-do-we-use-bits-measure-internet-speed-but-bytes-measure-data
> it is because the internet delivers those bytes of data as single bits at a time. And because those bits sometimes come out of order and from different server locations, it’s both more accurate and more intuitive to measure speed as a factor of the number of bits per second that an internet connection is capable of transmitting, not the total number of memory units, or bytes, it transmits.
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