Tradition? Marketing? It’s an easy metric?
In truth it’s not a universal measure of how much processing power a processor has. It’s useful for comparing between CPUs in a family, but not necessarily between chipsets. There are other metrics used. Folks used to care a lot about FLOPS (floating-point operations per second, more giga-FLOPS or tera-FLOPS now), which is more about throughput. Don’t they track matrix operations on GPUs?
I mostly stopped paying attention once everything got fast enough that it didn’t really matter much any more. I’m almost never CPU bound any more anyway.
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