Why is the Chinese market so important to these large companies other than it being a lot of people?

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I understand the Chinese market is HUGE but I don’t understand why companies like say blizzard feel as though they NEED China’s market. Does the rest of the worlds investments not make them enough to continue? Same with the NBA? Maybe a dumb question.

In: Economics

4 Answers

Anonymous 0 Comments

There are a lot more nuances to the blizzard issue then what the main uproar will have you believe. Few things to keep in mind; Blizzard is an American company with minor Chinese holdings (~5%). Blizzard set the rules for the tournament in July, aka about two months ago, so the player knew he would be banned and expected to be. Blizzard has a subdivision located in Shanghai, with approximately 500 employees, employees who’s wellbeing may have/ currently be in danger.

Money is a big part of the issue but it’s not everything.

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