I understand the Chinese market is HUGE but I don’t understand why companies like say blizzard feel as though they NEED China’s market. Does the rest of the worlds investments not make them enough to continue? Same with the NBA? Maybe a dumb question.
In: Economics
China is growing and rapidly became a big consuming of media, movies, games, etc. China is a much bigger market than all of Africa, a much bigger market than India, for this sort of thing. And you can’t be a part of that market in China without China’s permission
In other markets you can set your own terms, in really small markets you can just ignore them. If Ethiopia boycotts your video game than you lose nothing.
China is not just a big market, it’s THE BIGGEST, and if all you care about is the bottom line, then you listen to China.
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