Sun dials. They only work for half the day, and so watches naturally follow the sundial and have a 12hr face. As others have said, blame the Egyptions for 24 hrs. 24 is a highly composite number very useful for easily dividing up into workable chucks. 1/2, 1/3,1/4,1/6,1/8,1/12 are all possible with whole numbers. They thought it was pratical.
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