Why is video so prevalent in social media nowadays? Often information has to be condensed to fit the time allowed and it makes it more difficult to follow rather than text

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Why is video so prevalent in social media nowadays? Often information has to be condensed to fit the time allowed and it makes it more difficult to follow rather than text

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Anonymous 0 Comments

People have lost a lot of their ability to focus. They read the title and assume they understand what is going on and move on. You can capture many more people via short videos than long text format, or short text format.

I used to be able to read full articles, a lot of them. I noticed that my attention span only allows me to read and read a fraction of what I used to be able to.

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