Why is video so prevalent in social media nowadays? Often information has to be condensed to fit the time allowed and it makes it more difficult to follow rather than text
In: 3363
Maybe partially because it’s more visually engaging and easier to grab people’s attention with
[removed]
[removed]
Video game walkthroughs are the main culprit for me. I just want a guide I can ctrl+f, find what I need and be done. I don’t need your shitty intros, shitty microphones, shitty voices, shitty everything!
The Ad companies get more information when you watch a video compared to reading.
The Content providers make more money when you watch a video over reading an article.
The same reason the vidoes are 10+ minutes long when it could have been 15 seconds.
There are other reasons but usually $$$$ that is what ultimately determines it.
A big part of it ties back to this: [Facebook falsified video metrics](https://slate.com/technology/2018/10/facebook-online-video-pivot-metrics-false.html) and many news organizations and other groups pivoted to video. For some reason, even after the truth came out, nobody pivoted back.
The Ad companies get more information when you watch a video compared to reading.
The Content providers make more money when you watch a video over reading an article.
The same reason the vidoes are 10+ minutes long when it could have been 15 seconds.
There are other reasons but usually $$$$ that is what ultimately determines it.
Maybe partially because it’s more visually engaging and easier to grab people’s attention with
Chiming in here with speculation that it’s a combination of a few things. First, people are getting shorter and shorter attention spans from using smartphones, which I think is how a majority of people consume information. Why take the time to read text on a small screen that requires your full attention when you can start a video with the same information and do “xyz” if you get bored during it?
Second, I have no source on this, but logically, most people are creating these videos/documents in order to get popular on social media, get money, or both. Advertisers pump more money into video ads and it’s easier to add an “organic, realistic, from the heart” ad to a video than it is over text, meaning video content could be more valuable to produce (or maybe it’s just more valuable to produce because everyone watches videos over text now like OP pointed out).
Lastly, I want to blame the more recent explosion of video consumption on tik tok. I think it has become popular enough to define how an entire generation consumes and interacts with media, which feeds into point 2 on which content is valuable.
Again, I’m not an expert here, just speculation. I’m personally a huge text person, I find it much more difficult/irritating/time consuming/etc to get info from a video and do not get why people would prefer that in a vacuum.
Chiming in here with speculation that it’s a combination of a few things. First, people are getting shorter and shorter attention spans from using smartphones, which I think is how a majority of people consume information. Why take the time to read text on a small screen that requires your full attention when you can start a video with the same information and do “xyz” if you get bored during it?
Second, I have no source on this, but logically, most people are creating these videos/documents in order to get popular on social media, get money, or both. Advertisers pump more money into video ads and it’s easier to add an “organic, realistic, from the heart” ad to a video than it is over text, meaning video content could be more valuable to produce (or maybe it’s just more valuable to produce because everyone watches videos over text now like OP pointed out).
Lastly, I want to blame the more recent explosion of video consumption on tik tok. I think it has become popular enough to define how an entire generation consumes and interacts with media, which feeds into point 2 on which content is valuable.
Again, I’m not an expert here, just speculation. I’m personally a huge text person, I find it much more difficult/irritating/time consuming/etc to get info from a video and do not get why people would prefer that in a vacuum.
Latest Answers