Why is video so prevalent in social media nowadays? Often information has to be condensed to fit the time allowed and it makes it more difficult to follow rather than text
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Video grabs our attention more than other media, because it stimulates our brain more. You skim over text, but a picture, and especially a moving picture grabs your focus. It’s probably an evolutionary thing that makes it hard to ignore.
And because of that reason video gets more likes / views / whatever metric than just text, audio or photos. And because it gets the most internet points, it’s what people who want internet points will use.
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