I *loathe* video content where text would be just as good. I really don’t like having to consume the content at someone else’s pace, and I have trouble with auditory processing of speech anyways so I need to enable subtitles anyways.
Sometimes video makes sense (demonstrating something, commenting on something audio or visual, etc) but most of the time text content would be fine.
If you control the timeline of the content dispensing, you control when ads can be inserted, though.
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