Why is video so prevalent in social media nowadays? Often information has to be condensed to fit the time allowed and it makes it more difficult to follow rather than text
In: 3363
Views.
If I write
“Today I ran to the store, I bought a carrot, whipped cream and chocolate chips, then I got home, cut the carrot into tiny chunks, tossed them in cinnamon, sugar, 3 grams of MSG, 2 grams of salt, and a healthy pinch of Sriracha sauce. Then, melted the chocolate chips into a slurry and blended in the whipped cream, then Intossed it in an air fryer for 2 minutes and tossed the seasoned carrot chunks in for another 30 seconds and made this delicious treat that tastes like heaven”
You could read it once, slowly and get all thr information, additionally you child screen shot it, and I’d have 1 view.
If that was a 20 second video showing me scanning carrots, whipped cream and chocolate chips at a checkout for 3 seconds, 2 seconds of chopping carrots, 3 seconds of tossing carrots in a bowl of spices, and a red sauce, 2 seconds of melting chocolate and throwing whipped cream in the bowl, 2 seconds in the air fryer, a quick cut of carrots going in the air fryer, then 8 seconds of me eating a tasty spoonful dancing and smiling at the camera, You can’t follow the recipe, you know those components make something I seem to enjoy. If you want to recreate it you either need to watch my video back a dozen times to get all the steps, guess at the ingredients, and then experiment OR if I’m an influencer the video got your attention and if you want to know more youncanncome to my website.
Boom, I have 6 views in the video, and website traffic.
Then consider people are lazy and reading is hard, you may not even click on an article about my wicked spicy carrot cream, but if it’s a video that shows up in your feed it may hold your attention and drive you to action.
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