They’re generally about the same price if you control for the type and brand.
For instance:
https://www.walmart.com/ip/Mahatma-Rice-100-Whole-Grain-Brown-Rice-2-lb-Bag/10848957
https://www.walmart.com/ip/Mahatma-Enriched-Extra-Long-Grain-White-Rice-2-lb-Bag/14940615
All else being equal, you’d expect white rice to be more expensive, but I suspect because it’s a higher volume item, there’s some economy of scale that makes up the difference.
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