Why is puffed rice so god damned expensive compared to dry rice? It’s a shelf stable high volume commodity product.
You are adding one massive industrial process onto a sting of 5, it should add pennies per pound. Double the price is fine, but not a full order of magnitude 1000+% increase at retail.
Cereal is about the cheapest food on earth, until it’s breakfast cereals. It’s 10x more work to turn grains into bread with 1/10th the shelf life with a much smaller margin.
It’s life if roasted peanuts were .99c & salted roasted peanuts were $9.99
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