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They want to get you to buy their console first, so they will sometimes pay a developer for the exclusive rights to a game in the hope it will sway you to buy said console.
Once you have their console, you will have more inclination to buy games for that console, which they always get a cut of.
Sometimes people have more than one console (e.g. XBONE, PS4) so the hope is by getting the rights to release a AAA title like COD or GTA first, you will buy the game for their console first, rather than a rival, adding to their sales and taking away from rivals.
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