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Basically, as a console manufacturer, you make most of your money off of game sales and licenses. The more games sold on your system, the more money you make.
However, game producers, ie, the people who make you your money, dont hold loyalty to your platform. They primarily care about the market they can sell to, and the cost to produce on your console. So producers have no inherent benefit to an exclusive release.
So the console manufacturers use a two-prong approach: Hire developers to make desirable games that can only be played on your system; This encourages players to buy your console if they want to play that game (after all your console holds no real benefit for the non-exclusive titles) This gets you a larger market, which means developers will be attracted to develop for your system, and players will stick with your system for the non-exclusives.
Most gamers don’t buy multiple consoles, so having that exclusive access to their homes means exclusive access to their wallet.
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